Marketing News

Shein Sees Success with SheGlam Beauty

Makeup portfolio is expanding as well as the brand's international retail footprint.

Global retailer Shein is best known for its affordable clothing — but its color cosmetics brand SheGlam is also on the rise in 2024. As reported in Happi, the company collaborated for a Harry Potter makeup line last year and is launching a new brow product for Summer 2024, Brow-fection Angled Brush & Dip. Retail Grows in 2024 SheGlam made its brick-and-mortar debut at the UAE’s Mall of the Emirates in November 2023 at department store Centrepoint. Products were then sold in Dubai wi...

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